Client

BMA Law

my role

Strategy, Design, Project management

project goals

Redesign the existing website, improving content architecture. Establish trust and credibility. Differentiate from competitors through look and feel of the website. Improve the ‘Get in touch’ flow to optimise conversion rates. Add social proof (testimonials, blog, and Twitter feed) to build trust with clients.

Visit prototype

User needs

  • BMA Law is a specialist law firm for doctors, working with medical professionals across all branches of practice across the UK.
  • The website had a couple of issues. Customers couldn't find information on the website, the contact form was not visible enough.
  • The main business proposition was not clear.
  • The website markup needed to be as readable as possible for search engine crawlers which would help to increase SERP rankings.
Design history

User research

  • Information architecture
  • Competitors research analysis
  • Prototype testing
  • Customer journey
  • Persona

Sitemap

GDS project stages diagram
Kirill - Interaction Designer

Let’s work together

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